Launch of the new Täby-Katten - Westfield Täby Centrum

Families with children are Westfield Täby Centrum's most important target group and for them Täby-Katten has become very important in attracting them. Täby-Katten has also become immensely popular. In connection with the launch of the new Westfield Täby Centrum, True Stories was commissioned to further develop Täby-Katten concept. A new storytelling was shaped with new illustrations, a new logo and Täby-Katten got a new coat. A product range was developed with the aim of sharing learning of Täby-Katten's values. Täby-Katten then got his very own storybook and also a Pixi book that tells about how Täby-Katten came to the shopping center. And of course there is also Täby-Katten as a plush toy.