YESSI-COTTAGES - FIRST CAMP
First Camp is Scandinavia's largest camping chain with over 40 destinations from Denmark in the south to Luleå in the north. In close collaboration with First Camp, True Stories developed a concept for families and their children with the squirrel Yessi as messenger. The concept is based on sustainability and the love for nature that inspires togetherness for all guests. As another step in establishing Yessi, we were entrusted with creating a design manual to thematize cottages with Yessi, including production and implementation at site. The cabins in Råå Vallar were the first to be produced in Yessi theme for the 2022 season.