NackaNallen

With the goal of becoming the first choice for families with children, True Stories was commissioned to develop a new children's concept for Nacka Forum. The concept of NackaNallen bear was created in close cooperation with customers, aiming to inspire children to health and movement and to take care of the environment. The concept and story were developed in line with Nacka Forum's brand profile, which has a strong connection to Nacka's unique local environments. The concept is a central offering that is used in communication and events all year round and is experienced in NackaNallen's imaginative play environments.