Royal Caribbean Cruises – Icon of the Seas
Lollo & Bernie Club – Ving
Yessiland – First Camp
Vallestigen & Djurens Gym – SkiStar
Solens land – Ving
Valle Digital app summer challenges – SkiStar
Nacka-Nallen’s Blueberry Forest – Nacka Forum
Paramos – Westfield Mall of Scandinavia
Paramos Planetlabbet – Westfield Mall of Scandinavia
Nacka-Nallen – Nacka Forum
YESSI’S STORY BOOK – FIRST CAMP
YESSI COTTAGES – FIRST CAMP
Launch of the new Täby-Katten – Westfield Täby Centrum
Les Miniverts – Westfield Carré-Sénart, Paris
EVENT WITH TÄBY-KATTEN – WESTFIELD TÄBY CENTRUM
THE WORLD OF TÄBY-KATTEN – WESTFIELD TÄBY CENTRUM
BILLIE LIVAT – ERIKSLUND SHOPPING MALL
Nacka-Nallen’s Playground – Nacka Forum
FLAJT AND THE AMAZING AIRPORT – SWEDAVIA
Valle Kids Club – SkiStar
Valle – SkiStar
Yessi – First Camp
Valles Kitchen – SkiStar
Happy at Sea – Stena Line
Bertil and The Wishing Pearl – Fisketorvet, Copenhagen
Nacka-Nallen’s Event – Nacka Forum
Workout with Valle – SkiStar
MEET&GREET WITH FLAJT – SWEDAVIA
Spinn – Aros Auto
Yessi
First Camp is Scandinavia's largest camping chain with over 40 destinations, from Denmark in the south to Luleå in the north. To strengthen the relationship with the target group of families with children, the choice fell on the strategy recommended by True Stories: a tailored, purpose-driven concept that gives First Camp a unique position and a common thread through all communication. In close collaboration with First Camp, True Stories developed a concept for families with the squirrel Yessi as a messenger. The concept is based on sustainability and the love of nature that inspires a sense of community for all guests. Yessi is brought to life at First Camp's various destinations around Sweden and in all communication.