YESSI'S STORY BOOK -FIRST CAMP
First Camp is Scandinavia's largest camping chain. In order to strengthen the relationship with the target group of families with children True Stories have developed a purpose-driven concept n close collaboration with First Camp where the squirrel Yessi is the messenger. The concept is based on sustainability and the love for nature that inspires togetherness for all guests. In Yessi's own storybook the children can follow along on an exciting adventure. True Stories has produced the book with a learning message and an adventure full of happiness. Sara Edwardsson is the author and Mikael Eriksson, the illustrator. The book is available in both Swedish and Danish.