Valle Concept
In collaboration with SkiStar, True Stories has developed the concept and character of Valle the snowman. His mission is to strengthen the relationship with families with children and inspire children to learn, move and feel good. Through focussed work, the concept has developed into one of SkiStar's most important offerings. Valle is not only an experience at the destinations, but he also creates connections to the target group of families with children - all year round, in various contexts such as films, music, shows, play environments, in Valle's app and much more.