Paramos

Westfield Mall of Scandinavia is Scandinavia's largest shopping centre, with over 12 million visitors per year. As buying behaviour changes, experiences and services are becoming increasingly important for attracting visitors and creating loyalty, not least among families with children. For Mall of Scandinavia, True Stories created the unique Paramos play experience; a planet far out in the timeless eternity of the universe, where the laws of imagination and four elements prevail. Using kinetic energy and interactive learning, children have the task of creating a planet in harmony and sustainable balance. Close cooperation with the customer allows development of concepts, illustration, design and production of the play environment as well as digital, interactive experiences. The whole experience is in line with the brand and Mall of Scandinavia's design concept based on the four elements.