Royal Caribbean Cruises – Icon of the Seas
Lollo & Bernie Club – Ving
Yessiland – First Camp
Vallestigen & Djurens Gym – SkiStar
Solens land – Ving
Valle Digital app summer challenges – SkiStar
Nacka-Nallen’s Blueberry Forest – Nacka Forum
Paramos – Westfield Mall of Scandinavia
Paramos Planetlabbet – Westfield Mall of Scandinavia
Nacka-Nallen – Nacka Forum
YESSI’S STORY BOOK – FIRST CAMP
YESSI COTTAGES – FIRST CAMP
Launch of the new Täby-Katten – Westfield Täby Centrum
Les Miniverts – Westfield Carré-Sénart, Paris
EVENT WITH TÄBY-KATTEN – WESTFIELD TÄBY CENTRUM
THE WORLD OF TÄBY-KATTEN – WESTFIELD TÄBY CENTRUM
BILLIE LIVAT – ERIKSLUND SHOPPING MALL
Nacka-Nallen’s Playground – Nacka Forum
FLAJT AND THE AMAZING AIRPORT – SWEDAVIA
Valle Kids Club – SkiStar
Valle – SkiStar
Yessi – First Camp
Valles Kitchen – SkiStar
Happy at Sea – Stena Line
Bertil and The Wishing Pearl – Fisketorvet, Copenhagen
Nacka-Nallen’s Event – Nacka Forum
Workout with Valle – SkiStar
MEET&GREET WITH FLAJT – SWEDAVIA
Spinn – Aros Auto
Happy at Sea
With the goal of becoming families’ first choice, Stena Line identified the need for a new strategy. The strategy would also represent Stena Line's brand and core values according to the new brand platform. In collaboration with Stena Line, True Stories developed a brand-unique children's concept, Happy at Sea. With the character Happy as a messenger, the concept takes into account Stena Line's work on sustainability issues and is a central part of the strategy to create a travel experience unlike any other. The concept has been developed in stages where focus groups and children's views have been important success factors. Happy at Sea is experienced on board in shows, activities, play environments and products. It is also an important part of Stena Line's other marketing communication to attract travellers. The concept has been implemented in eight different markets and on more than 20 vessels across Europe.
